Welcome to The Better CEO
Hey there, Iâm Kasey.
If youâre an ambitious entrepreneur, you already know that growing your business isnât just about strategyâitâs about who you have to become to make it happen.
Because every time your business levels up, it demands that you do, too.
And thatâs where things get messy.
What Youâll Find Here
The Better CEO is where I share the real side of personal growth as a business ownerâthe uncomfortable mindset shifts, the hard-earned leadership lessons, and the internal work that no one talks about but that actually makes or breaks your success.
Expect deep dives into:
The identity shifts that happen when you go from solopreneur to CEO.
How to lead, delegate, and build a business that doesnât run you into the ground.
Breaking through limiting beliefs (hello, money mindset struggles).
Navigating the emotional ups and downs of running a business.
Becoming the kind of leader who thrives in both life and business.
Why This Matters
Iâve spent years coaching entrepreneurs, and Iâve seen the same thing over and over:
The biggest thing holding them back isnât a lack of strategy.
Itâs the inner gameâthe way they think, lead, and show up for themselves.
And as I level up in my business, The Solo CEO, I know that I need to double down on my own personal growth. So, while the purpose of this newsletter is to help you, I know itâs going to help me, too.
If youâre ready to become the CEO your business actually needsânot just the one you are todayâthen youâre in the right place.
Why Listen to Me?
Iâve been an entrepreneur for over a decade, and Iâve learned firsthand that scaling a business isnât just about strategy. Itâs about who you have to become to make it work.
Iâve coached hundreds of solopreneurs, consultants, and service-based business owners to build high-impact, high-revenue businesses that actually work for them.
My program, The Solo CEO, helps ambitious entrepreneurs create a repeatable system for attracting dream clients and scaling their businesses without burning out.
But before I figured that out, I spent years stuck in the feast-or-famine cycleâundercharging, overworking, and constantly second-guessing myself.
When I finally stopped obsessing over tactics and started working on me, everything changed.
I went from scrambling for projects to landing high-ticket, long-term clients.
I learned how to own my expertise instead of downplaying it.
I built a business that feels simple, aligned, and fun.
Now, I help other solopreneurs and service-based business owners do the same.
Subscribe if...
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Youâre scaling your business and realizing YOU need to grow just as much as it does.
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Youâre tired of the hustle-bro culture and want a smarter, more sustainable way to lead.
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You want to build a business that works for you, not one that runs you into the ground.
This journey isnât always easy. But I promise itâs worth it.
Letâs growâtogether.
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