Welcome to The Better CEO

Hey there, I’m Kasey.

If you’re an ambitious entrepreneur, you already know that growing your business isn’t just about strategy—it’s about who you have to become to make it happen.

Because every time your business levels up, it demands that you do, too.

And that’s where things get messy.

What You’ll Find Here

The Better CEO is where I share the real side of personal growth as a business owner—the uncomfortable mindset shifts, the hard-earned leadership lessons, and the internal work that no one talks about but that actually makes or breaks your success.

Expect deep dives into:

  • The identity shifts that happen when you go from solopreneur to CEO.

  • How to lead, delegate, and build a business that doesn’t run you into the ground.

  • Breaking through limiting beliefs (hello, money mindset struggles).

  • Navigating the emotional ups and downs of running a business.

  • Becoming the kind of leader who thrives in both life and business.

Why This Matters

I’ve spent years coaching entrepreneurs, and I’ve seen the same thing over and over:
The biggest thing holding them back isn’t a lack of strategy.

It’s the inner game—the way they think, lead, and show up for themselves.

And as I level up in my business, The Solo CEO, I know that I need to double down on my own personal growth. So, while the purpose of this newsletter is to help you, I know it’s going to help me, too.

If you’re ready to become the CEO your business actually needs—not just the one you are today—then you’re in the right place.

Why Listen to Me?

I’ve been an entrepreneur for over a decade, and I’ve learned firsthand that scaling a business isn’t just about strategy. It’s about who you have to become to make it work.

I’ve coached hundreds of solopreneurs, consultants, and service-based business owners to build high-impact, high-revenue businesses that actually work for them.

My program, The Solo CEO, helps ambitious entrepreneurs create a repeatable system for attracting dream clients and scaling their businesses without burning out.

But before I figured that out, I spent years stuck in the feast-or-famine cycle—undercharging, overworking, and constantly second-guessing myself.

When I finally stopped obsessing over tactics and started working on me, everything changed.

  • I went from scrambling for projects to landing high-ticket, long-term clients.

  • I learned how to own my expertise instead of downplaying it.

  • I built a business that feels simple, aligned, and fun.

Now, I help other solopreneurs and service-based business owners do the same.

Subscribe if...

✅ You’re scaling your business and realizing YOU need to grow just as much as it does.
✅ You’re tired of the hustle-bro culture and want a smarter, more sustainable way to lead.
✅ You want to build a business that works for you, not one that runs you into the ground.

This journey isn’t always easy. But I promise it’s worth it.

Let’s grow—together.

đŸ“© Subscribe now to get new posts every week.

Subscribe to The Better CEO

Become the leader your business needs. Lessons on mindset, leadership, and personal growth for ambitious entrepreneurs.

People

I turn overworked solopreneurs into profitable CEOs. I talk about the hardest part of that transformation—becoming the leader your business needs. The Better CEO is about the mindset shifts and growth no one talks about but every entrepreneur faces.